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2025-12-22 16:00
TikTok crowns Keith Lee as Creator of the Year at the inaugural TikTok Awards US 2025, celebrating cultural-shaping creators and trends with performances and brand activations. Snapchat highlights that 1:1 visual brand-consumer dialogues via Sponsored Snaps increase engagement and brand favorability, emphasizing authentic interactions and multi-touch campaigns. Shopify shares nine YouTube video ideas for ecommerce marketing, focusing on authenticity and AI tools to boost audience engagement. X launches a 2026 Marketing Calendar guiding brands through key events and social trends for optimized campaigns.
In sports marketing, TikTok extends its partnership with the International Ski and Snowboard Federation to promote winter sports globally, driving over 400M views in the #wintersport community last season.
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Curateer Beta | by Lead the Social
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