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Daily Briefing

2025-12-05 00:50

Marketing updates spotlight TikTok’s 2025 Holiday Emporium Gift Guide, highlighting its role in inspiring 64% of users to purchase through creator-driven content. The TikTok Ad Awards Israel honor culturally resonant, high-impact campaigns by brands like Strauss and NGOs, while a TikTok-NIQ study reveals TikTok’s superior ROI driving up to 33% incremental sales for Romanian beauty brands. Performance advertisers are urged to submit top engaging ads for a chance to run free campaigns, and Snapchat emerges as a key 2026 growth channel, offering stable CPMs and strong Gen Z reach.

In other news, Meta blocks under-16 Australian users on Facebook and Instagram ahead of a legal ban, impacting 500,000 accounts, while YouTube addresses member-only content’s effect on public views.

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Daily insights index for Social Media Marketing.

Last update: December, 3rd 10:59 PM

Our research index has 15k+ sources. We share the last 30 days here.

Contact us to make the most of the latest reports and trends for your social media strategy.

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