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Daily Briefing

(01/31/2026 01:23 PM)

Marketing and advertising professionals see major Super Bowl LX campaigns heating up with Pepsi reviving the Pepsi Challenge, Liquid IV teasing a spot with EJAE, State Farm featuring Danny McBride and Keegan-Michael Key, and @ro debuting a Serena Williams ad. Wix is also preparing creative engagement moments for the event, while X BrandRanx tracks ad performance as the game nears. Social media buzz on X grows significantly around #SuperBowlLX, with massive increases in posts, impressions, and video views. Warner Bros. Discovery partners with X for exclusive Winter Olympics content, blending real-time sports conversations. TikTok LIVE announces LIVE Fest Global in Las Vegas with Keke Palmer and Demi Lovato, emphasizing live interactive experiences. LinkedIn marketing adapts AI to enhance brand discovery. YouTube offers guidance on comment moderation and community engagement. Preston Arsement’s Make-A-Wish Disney visit highlights inspiring brand storytelling and charity impact.

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Last update: January 31, 2026 01:06 PM

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